my Process

Client Process

01

Fit Check.

Before getting into the formalities of working together we need to find out if we are even suitable to work together. In this quick 30-min call we will discuss the project scope, deliverables, budgets, timeframes etc. We usually agree on these verbally in the meeting and discuss them again in the next step.

02

Sealing the agreement.

After we have verbally established the scope of the project and all else we will move to getting things down on paper for both parties' safety. This will include signing the contract I will send over and also paying the initial 50% deposite payment. We can move forward only and after these have been filled, signed and payed.

03

Discovery Call.

After the contract has been signed and the initial payment has been payed and received, we will hop on a "discovery call" which will be slightly longer than the previous one. In this call I will put on my detective hat and slightly interrogate you in order to extract the maximum amount of information from you in order for me to be able to tap into you POV as closely as possible.

04

Visual Direction

After gathering all of the information from you I will disappear and will start doing my wizardry. This means I will be away for a while where I will do research, visual information gathering and possibly some designing. After I come back I will present you with three possible visual directions we can take this project. Here I will be expecting your input.  

05

Concept Presentation

After we have decided the visual direction, I will start designing some logos now ( finally I know... ). Here I will create a brand presentation where I will present you with one-three different logo variations.

06

Sign-Off or Revisions.

If there are any amends which need to be taken care of we do so in waves. Each wave is each revision round. Keep in mind we have established how many free revisions are included at the beginning of the project. Please be aware that if there are any more revisions which need to be taken care of there will be extra charges which will apply.

Design Process

Discovery

It all starts with a deep dive into your brand. We’ll sit down, ask the right questions, and uncover what makes your business truly unique. Think of it as a collaborative brainstorm where we dig into the heart of your vision.

Research

Armed with insights from our chat, we’ll dive into research mode. From trends to competitors, we’ll explore it all. You’ll then get 2-3 moodboards or stylescapes that showcase distinct directions. Your feedback will guide us to the perfect visual foundation for your brand.

Mooboarding

With a clear direction in mind, it’s time to bring ideas to life. We’ll craft 1-3 initial logo concepts designed to capture the essence of your brand. These concepts are the starting point, giving us room to refine and perfect your future identity.

Concept Presentation

We’ll walk you through the logo concepts and their stories – why they work, how they connect to your brand, and where they can go next. This stage is all about collaboration, ensuring the vision aligns with your expectations.

Concept Refinement

Once we’ve chosen the winning concept, we’ll fine-tune every detail to ensure it resonates perfectly with your brand. This is where feedback turns into final design, blending creativity with precision.

Development

Here’s where it all comes together! We’ll create a full suite of brand elements – patterns, animations, collaterals, and guidelines – to give your brand the personality and polish it deserves. By the end, you’ll have everything you need to make your mark.

LET'S CHAT

and make something great together!

START PROJECT