Morgan Michelle

Morgan Michelle is a business growth coach for first-generation founders. Her brand needed to match the weight of that mission. The mark is a custom MM monogram — interwoven, symmetrical, closed at the base. Structure and flow in the same form. Built for a person whose whole work is helping others hold both at once. The identity spans logo system, colour palette, type, brand guidelines, social templates, and print collateral. A custom ink-bleed tool was developed to achieve the textural warmth the brand called for.